Wei Xing · ONE139 · Logo Interpretation · 2025

First collaboration with Hefei Weixing Real Estate. The brand created its first 3D logo animation, with the entire piece driven by a creative logo assembly animation, focusing on showcasing the texture and material quality of the logo.

Utilized Cinema 4D andOctane Rendererto generate high-precision PBR metallic materials, meticulously refined every detail on the models, and integrated all elements into the ACES color processing pipeline, resulting in impressive lighting and texture performance for the project.

Since this was the brand's first 3D project, the only material provided to me was a flat logo, which meant I had to redesign and model it based on the flat logo.The final result, while maintaining the logo's recognizability, added jade and gold sand decorative bands on the sides to enhance texture, and split the front metal casing to preserve the entire jade gemstone.

On a technical level, the most noteworthy aspect is the material of the jade gemstone at the center of the logo. To achieve translucency, texture, and ensure visibility in dark tones, I opted to use a combination of SSS material, self-illumination layer, and reflection layer to realize a semi-translucent jade effect.

MaterialsCreated using the Octane renderer. If you want an in-depth understanding of how the materials are made, you can go to myTechnology Sharing

Credits:

Design & Animation by:WenShan

Post-production by:WenShan

Creative Director:WenShan

All works created by WenShan