Hongkong Land · Guan Chen · The Ultimate Realm · 2024
A pre-launch promotional motion ad produced by Hongkong Land. It focuses on showcasing the two-stage upgrade of the project logo, with the animation flow arranged in a narrative logic of flat logo - old 3D logo - new 3D logo, supplemented by the display of the project's key element, the compass.
On the technical side, it's worth mentioning that to facilitate camera animation production, I used XPresso to bind the compass with 6 groups totaling 21 parameters, allowing me to precisely adjust the compass posture and help me compose each shot.
Credits:
Design & Animation by:WenShan
Post-production by:WenShan
Graphic Design:Essence
Creative Director:WenShan
All works created by WenShan
